Four Marketing Strategies For VARs In A Down Economy

Sure, it's a tough economic climate these days, but it's still possible to keep clients and win over prospects.

At a meeting Thursday of The International Association of Microsoft Certified Partners (IAMCP) led by Howard Cohen, NYC IAMCP chapter president and U.S. IAMCP communications chair, marketing experts discussed effective methods that VARs can use to reach, penetrate and win business in the channel.

http://www.crn.com/it-channel/214501984