Still Wondering if A4 Will Impact the Industry?

Sharp(R) Frontier Series Powers Company Into the Color MFP Segment 3'S Top Position in Leading Market Research Firm's US Quarterly Hardcopy Peripheral Tracker

First Quarter Shipment Results Show Sharp's Dramatic Market Foray Has Resulted in Increased Market Share as Well as Higher Overall Market Sale

-- 06/05/09 -- Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, today announced that they have finished with the highest overall United States market share for 31-44ppm* color MFPs** in Q1 2009. This data was made available by IDC, a premier global provider of market intelligence, and shows a dramatic increase in unit sales by Sharp over last year; particularly in the A4 subcategory of the same speed range, where SIICA was able to capture major market gains in less than two quarters.

Sharp's strong performance in the category was bolstered by the introduction of the company's award-winning Frontier Series A4 MFPs. According to the report, in just less than two full quarters, Sharp was able to move from having no presence in the color A4 31-44ppm color MFP segment, to a 40% share. This explosive growth, coupled with continued strong sales in the A3 sales, helped Sharp gain the largest percentage of overall 31-44ppm color MFP* sales for Q1 2009. In fact, the entry of the new Frontier Series helped to nearly double the total number of A4 31-44ppm color MFP units sold by all manufacturers between Q1 2008 and Q1 2009.

"Despite a challenging economic climate, Sharp continues to innovate and introduce new products that revolutionize the way companies work," said Ed McLaughlin, president, Sharp Imaging and Information Company of America. "This innovation can not be overlooked, and companies are finding products such as our Frontier Series help them work more efficiently and economically. In addition, dealers have found that the A4 Frontier line is fitting in nicely into their customers' workgroups without taking away from A3 sales. It speaks volumes about how smart our dealers are and the need for truly innovative new products as we continue to move forward."

Sharp introduced the MX-C311, MX-C401, DX-C311 and DX-C401 models as part of the Frontier Series MFPs in Q4 2008 and the DX-C310 and DX-C400 in Q1 of 2009. These units feature digital color copier, network printer and scanner capabilities in a single MFP, and a unique design that makes them aesthetically pleasing when placed directly in the workgroup. Sharp's newest A3 devices include the MX-4100N, MX-4101N, and MX-5001N, which were introduced in Q1 2009.

With Frontier, Sharp has successfully leveraged the Sharp OSA® development platform to change the MFP from a print/copy device into an IT document management system. Sharp A3 and A4 MFPs feature Sharp OSA technology, making them truly customizable; a brilliant 8.5" touchscreen panel for easy operation; and Sharp's award-winning security suite, which provides a multi-tiered system that protects data at every step of the document cycle. Sharp A3 MFPs also feature a retractable keyboard as a standard feature -- something not found on any other A3 MFP.

McLaughlin continued to say, "Sharp remains dedicated to producing a wide range of high quality MFPs that are changing the competitive landscape and giving our dealers the most comprehensive product line available."

For information about the complete line of Sharp MFP products, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07495-1163, or call 1-800-BE-SHARP. For online product information, visit Sharp's Web site at sharpusa.com.

*Based on letter speeds for Segment 3

**Source: IDC US Quarterly Hardcopy Peripheral Tracker, Q1 2009 for Laser Multifunction (print and at least one other function) and Single-Function Printers shipments.

Xerox Joins as Gold Sponsor for the Solutions Summit and Office Document Strategy Conference

(Weymouth, MA) June 18, 2009…. InfoTrends, the leading worldwide consulting firm for the digital imaging and document solutions industry, announced today that Xerox, a leading document management technology and services enterprise, has signed as a Gold Sponsor for their upcoming Solutions Summit and Office Document Strategy (ODS) Conference. The inaugural Solutions Summit will take place September 29-30, 2009, and the Office Document Strategy Conference will follow immediately September 30 – October 1, 2009. Both events will be hosted at the Hyatt Harborside, in Boston, Massachusetts.

http://www.infotrends.com/main/public/Content/Press/2009/06.18.2009.2.html

Strategy Development & The BTA Launch Business Planning Workshop

Bryn Mawr, PA (June 2009) — Dealers are seeking strategies to grow revenue and profits in the face of year-over-year industry unit placement declines, a shift from A3 to A4 products, a difficult financing environment and new competition for pages from other channels selling print management solutions.

Although there are many training programs that address different aspects of planning or focus on improving results in functional areas, there is no single program that comprehensively brings together all functional areas into a cohesive plan of action — until now. The BTA Business Planning Workshop is a 2.5 day program developed and instructed by the consultants from Strategy Development. Attendees will learn through a combination of instruction, case studies and class discussion how to build and execute a business plan that becomes a roadmap to achieving business goals.

A snapshot of some of the content from this workshop:

· How to use your financial statements to make good business decisions
· Using the Strategy Development Balanced Scorecard to maximize results
· Conducting SWOT analysis and using the data to grow
· Using industry trends to plan for a profitable future
· Launching new initiatives
· Driving productivity: A key to high profits
· Engineering processes to improve workflow and employee satisfaction
· Cash management

“We have been able to help scores of dealers across North America launch print management initiatives, improve their equipment sales effectiveness and improve back office and service operations,” said Tom Callinan, managing principal of Strategy Development. “But short of a consulting engagement with our team, until the launch of the BTA Business Planning Workshop there has been no single program available that allowed the dealer to get a holistic view of growing their business and profits.”

“Our members have benefited greatly from the expertise of the Strategy Development team and we are looking forward to enhancing our training curriculum with this comprehensive workshop,” added Brent Hoskins, BTA executive director. “Business planning is one of the most requested educational areas from our members, so we are happy that we can now provide that education.”

The inaugural BTA Business Planning Workshop will be held October 6-8. For information e-mail Tom Callinan at callinan@strategydevelopment.org or call 610.527.3317.

Strategy Development, a management consulting firm focused to the technology and outsourcing space, specializes in business planning, sales effectiveness, advanced sales training, and operational and service improvement. For more information visit Strategy Development at www.strategydevelopment.org.

The Business Technology Association (BTA) serves office technology dealerships, manufacturers, distributors and service companies. Its members sell and service and/or manufacture service hardware, software and supplies that help businesses be more efficient and save money. Through education, information and guidance, BTA members are the premier source of the technology used by businesses throughout the United States every day.

Printer Business Drops In Q1: IDC

The economic downturn has taken its toll on the printer business, causing shipments to fall more than 17 percent worldwide compared with last year, with color laser multifunction devices a relative bright spot in an otherwise gloomy market.

Follow the link to read this article: http://www.crn.com/hardware/217701335;jsessionid=PNGJBEKCRPJWGQSNDLPCKH0CJUNN2JVN

Thank you to Joe at Document Solutions Daily for introducing us to this great information www.kworkspublishing.com

Why All The To Do About Printed Page Coverage

For year’s copier vendors have been selling pages on a cost per page (CPP) basis without regard to an end user company’s page coverage. In so doing they have been able to achieve nice profit margins that allow them to provide quality service, an easy to understand pricing model, fund growth and provide a fair return to the stakeholders.

With copier unit placements dropping rapidly the traditional copier dealers are now moving into the printer world, bringing with them their CPP model. But many dealers are suddenly talking about page coverage area. After selling pages for years why worry about coverage area now. More important, how do you calculate coverage area? Do you take a month’s worth of samples and send them to a coverage area lab for analysis? Do we calibrate print management sales reps’ eyes to ensure they can accurately calculate coverage area?

I believe there are many players driving page coverage, all with a bias. Statistics tells us that with a normal distribution curve 95% of N fall within two standard deviations. Of the remaining 5 percent, half would fall into the “greater than expected” profit range and the other 2.5 percent would fall into the lower than expected range. Do you usually manage your process to the 2 percent?

Moreover, it appears as if there is more evidence that page coverage is not the big concern it is made out to be. Xerox, in discussing the hybrid pricing approach on their ColorCube 9200, estimates it can bring the average cost of color copies down by 62 percent.

So using my deductive reasoning, since Xerox has stated that a normal color page will be in the range of any other copier, but there will be savings with pages with less coverage, doesn’t is stand to reason that Xerox is counting on significantly more pages having low coverage? That is something to consider.

Here’s the link to this and other information on the ColorCube 9200, which does look like a nice device:
http://www.sfgate.com/cgi-bin/blogs/techchron/detail?&entry_id=39738

Print Managed Services firms told to target IT managers' headaches

Service providers that position themselves as a consultative business focused on relieving IT management pain-points stand to reap benefits.

Follow the link below:


http://www.itbusiness.ca/it/client/en/home/News.asp?id=53057&cid=6

First HP Now Xerox: Is Tiered Color Pricing The Future of Color CPP?

HP started tiered pricing with their Edgeline product. With low enough color density your expense per color page could be as low as that of a black print. If the color increased you fell into the accent color range or professional color range, and were charged accordingly.

The tiered approach had a lot of fans on both sides of the transaction. The vendor selling the CPP had great comfort that they were being fairly compensated for the quantity of supplies they would be providing. The users of the product were comfortable that they weren’t paying too much for color prints, particularly on those documents with only a few words in color.

We’ll have to wait to see what path HP takes with the development of the Edgeline. Now that Xerox has entered the tiered color pricing game other OEMs are sure to follow. The link below will take you to an article on Xerox’s new ColorQube 9200 series and the “Hybrid” pricing approach.

http://socialcomputing.ulitzer.com/node/952771