Gartner Released Prediction of Print Technologies

By 2012, over 75% of all printed bills and statements in the U.S. will have advertisements for products and services, generating more than $2.8 billion in ad revenue for billers
-Do you sell variable data?

By 2012, over 30% of enterprise customers with document intensive business processes will use applications or custom workflows deployed on MFPs to lower paper process costs and improve worker productivity
-Are you selling advanced capture and routing?

By 2012, over 70% of businesses with more than 250 employees will adopt a managed print services program
-This is your core; are you selling MPS (Attend the BTA MPS Sales Workshop)

By 2012, over 80% of enterprise businesses will be using fax servers

Print Managed Services firms told to target IT managers' headaches

Service providers that position themselves as a consultative business focused on relieving IT management pain-points stand to reap benefits.

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http://www.itbusiness.ca/it/client/en/home/News.asp?id=53057&cid=6