Lexmark announced a new program for copier dealers

- Has created a line of 15 models that will not be sold on-line or through retailers
- These “XS” models will only be available through copier dealers
- 5 are A4 b/w MFPs, 3 are A3 b/w MFPs, 2 are A4 color MFPs, 2 are A3 color MFPs, 2 are A4 b/w printer, and 1 is A4 color printer.
- Speeds range from 35 to 55ppm
- All have a published MSRP, but not a published street price
- All have large touch screen LCD display
- Offer eTask software for embedded application ability
- Have high yield cartridges so they are ideal for managed print services contracts
- Lexmark claims it has signed up 150 dealers in the U.S. so far, and hopes to have
300 total in next few years
- Typical opening order is $12K to $30K to become authorized
- Product is actually ordered from Tech Data or Synnex, instead of directly from Lexmark
- Will have it first dealer meeting in Kentucky